Amaru Don TV began broadcasting in June 2010 with the website being launched two months later in August. In its first year, it has gained over 700,000 views on youtube and a reputation for being a respected provider of original content with substance.
Over the past 11 months Amaru Don TV has conducted interviews with the music industry’s leading names including Keri Hilson, Neyo, Trey Songz, Example, Will Young, Ciara, B.o.B, Jessie J, Alexis Jordan, Big Sean, Jeremih,Bow Wow, Wale, Chipmunk, Devlin, Joell Ortiz, Janelle Monae, Bilal, Dwele, Marsha Ambrosius, Maverick Sabre, Melanie Fiona, Mike Posner, Wretch 32, Giggs, Bluey Robinson, Talay Riley, Yasmin, The Foreign Exchange, Loick Essien, Skepta and many more.
Amaru Don TV’s content is distributed globally and has been featured on some of the biggest online platforms in the US & UK such as; AOL, Thisis50, The Source, Pitchfork, Rap Radar, Necole Bitchie, RadioPlanet TV, RWD Magazine, Channel AKA, Jumpoff TV, Grime Daily, Rap Radar, Bossip, Digital Spy, Blackplanet & many more.
In addition to the interviews Amaru Don TV also conducts professional photo shoots with interviewees, participants have included Britain’s Next Top Model runner up Alisha White, Will Young , Chipmunk, Dwele, Bilal, Kimberly Wyatt, Aml Ameen, Talay Riley and singer Alexis Jordan among others.
The ‘Deepest Song’ segment has been popular with viewers who enjoy artists shedding light on the songs that have the deepest meaning for them and the situations which constituted their composition.
‘Industry Stakeholders’ focuses on discussing the major issues in the music industry with the key decision makers such as Marc Marot (former Island/Universal Records managing director), Lindsay Wesker (MTV Music Editor) and Colin Lester (CEO of Twenty First Artists) who are in unrivalled positions to inform the general public about the inner workings of the industry.
‘On The Rise’ provides a platform to showcase artists, actors and models that are on the ascension in their respective fields.
Finally ‘Ru Talk’ concentrates on providing exclusive editorials on relationships, there are also several editorials on music related issues.
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