How To Create a Successful YouTube Channel (Part 2)

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Are you a musician, a rising recording artist or an indie artist interested in using YouTube as a marketing tool? Here is a guide that will help you take your YouTube presence to the next level.

Youtube Video SEO

The next step is making sure that your videos have been optimized so that they will be easy to find on YouTube.

1. Fill out your video information – make sure to fill out the description field for your video, as it can help with being more discoverable on YouTube and Google. Video information encompasses the title of the video, the description and tags. If you have a relevant keyword list, you can use it in your title, description and tags but never, ever stuff these fields with superfluous keywords.

Keywords should only be included once in the title, once or maybe twice in the description, and a few in the tags if it makes sense. YouTube does not have much impact in ranking videos on Google since the video title is only as long as one sentence, and the tags contain very limited information about the video. This leaves the description to do all the work. Including important information about the video can help Google’s crawlers understand what your video is about and will also make it easier to rank.

2. Engage with your users and provide feedback – in addition to the video information you provide, YouTube also checks how users engage with the video through their reactions and feedback. If users like your video, this is an indicator to search engines that your video is shareable and contains relevant information. The algorithm therefore ranks it higher.

User feedback is crucial in YouTube video evaluation.

If the views drop during the first 10 seconds of your video, then YouTube and Google may view your video as being low quality. But if around half of your viewers watch the video all the way through, your chances of getting a better ranking increases. YouTube makes it easier to check this through your account statistics. A graph indicates user engagement from every segment of your video.

Aside from this, YouTube also collects user feedback from:

Your video’s overall views – if a video is getting a lot of views without any help, then it may be seen as more valuable. More views equals higher rankings. Thumbs up or down rating – YouTube users use these to rate videos. The higher the ratio of thumbs up, the better.

Subscribers – if a video is good, then there will be more people who will subscribe to your channel, and if it is bad, you will have fewer subscribers. Favourites and social media shares – if a video is shared, it will be seen as being more valuable.

Comments – the number of comments is insignificant since there could be good comments and bad ones. If a video is good, then it will gather more positive comments, which can factor into rankings. All of these metrics are used by Google to weigh in on an appropriate score for every video and how it is ranked. Therefore, the best strategy is to create great quality videos.

YouTube Views Rule!

There are a lot of factors that contribute to better rankings, but quality views are the most significant. When the average viewer watches most of your video, you have a “quality view.” Top ranked videos generally have 10,000 views or more, but 3,600 is enough to boost your rankings. Once your video has reached a few thousand views, it has what it takes to rank higher. A few thousand viewers is enough to compare your video engagement to other videos of the same category.

But when you are just starting out, you may want to learn how to use these tactics to promote your videos:

Cross-promotion – if you already have a following in your niche, then you can work with other content creators and make appearances on other popular channels. Your name will be added in the description as a special video guest. Target around 20 to 30 users with a strong subscriber base; you can send them an email pitch to create a video for them.

Leverage your blog or website – share your videos in a blog post or on your website. If a customer or visitor decides to watch your video, then they can do so on your site, and this will also count as a view.
Email outreach – send your videos to top bloggers in your topic. Ask them to help you out by sharing your videos to their audience. Explain why their audience will love your videos.

The whole point of using YouTube is not to get views but to get your business running. It is to capture the attention of your potential customers and to lead them to your site and purchase your products or subscribe to an email list. So once you have managed to catch their attention, the next step is to:

Add a call to action to every video – add a simple message at the end of your video (or at the middle) of what you want your viewers to do. If you want your viewers to visit and subscribe to your channel, then persuade them to take action. Some uploaders use a large subscribe arrow in the middle of their videos, but you can experiment with different approaches to see what works best for you.

Use a link to a landing page to capture email addresses – the call to action could be at the end of the video, but it could also be in the description area so that your viewers can easily click it.

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