MixRadio, the personalised music streaming service, on Tuesday launched to a new global audience by expanding across Android and IOS platforms and announcing a new partnership with HTC.
Previously owned by Microsoft and Nokia and available only on Windows Phone, MixRadio’s recent acquisition by one of the world’s fastest growing mobile messaging service, LINE, means the service is now unleashed on Android and IOS platforms. The co-marketing opportunities with LINE presented to MixRadio through the partnership will help drive international growth.
MixRadio CEO Jyrki Rosenberg comments: “We’re excited to be bringing our personalized and easy-to- use music streaming service to a huge new audience. For many people this will be the first time they have been able to experience MixRadio; we’re confident they will love the simplicity of the experience and the quality of the personalization we deliver. We cut out the clutter between the listener and the music they love, helping them enjoy, discover and rediscover great music.
We are already available in 31 countries and have been developing and improving our personalized music offering over many years, meaning we combine the benefits of having a heritage in the space with the excitement of launching a new product. We will also continue to deliver a great service to existing users on Windows Phone.”
As a mobile first music service, MixRadio understands the importance of off lining mixes. Unlike many free music streaming services, MixRadio lets users listen to offline mixes on the move.
MixRadio brings music lovers a unique mix of music tailored to their individual taste for a catalogue of over 35 million tracks, plus over ten thousand curated mixes. MixRadio is a free service available in 31 countries worldwide.