Brand new 16 year old US pop sensation Austin Mahone, widely touted as the new Justin Bieber, brought Shoreditch to a standstill yesterday with his first ever UK performance. Over 2000 teenage girls swamped the pop up mall in east london after news spread like wildfire across social networks of the guerilla lunchtime gig. A virtual unknown in mainstream media, (not for much longer) the hysterical scenes witnessed by those present proved that this fresh face phenomenon is set to explode in the UK. Signed to Cash Money Records, the hottest record label in America and home to global superstars Nicki Minaj, Drake and Lil Wayne, Austin looks set to give the label their first teen pop megastar.
Check out the footage below