Boy band One Direction have raked in almost £100million in less than two years since defeat on The X Factor.
The astounding bonanza makes them one of Britain’s most financially successful pop groups ever – and comes on top of the estimated £200million they have netted for Simon Cowell and record bosses at Sony.
Despite their unprecedented success from sales and endorsements, youngest member Harry Styles is just 18 and the eldest, Louis Tomlinson, still only 21.
The vast earnings are revealed in a new chapter of Tom Bower’s book on X Factor mogul Cowell, 52.
He writes: “One Direction were Cowell’s new Westlife – a revival of his mastery of the music business. Nothing had been left to chance by Sony Music, with the band’s hit album Up All Night selling over five million copies.”
The biographer goes on: “The songs, publishing, discs, DVDs, merchandising and endorsements brought in huge profits, with the five members of the group together estimated to have earned nearly £100million. Naturally, Sony and Syco raked in much more.”
Some of their biggest endorsement and merchandise deals include Nokia phones, Pokemon games and Hasbro toys.
The band, third on The X Factor, were also revealed this month as the global face of Pepsi in a deal worth an estimated £11million.
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