In collaboration with Syco Entertainment, Cowell said: “I chose to make a set of headphones with Sony because I simply wanted something better than what is in the market today,
“I’ve tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it’s like being in the recording studio when the records are made. The sound is that clear.”
The X Headphones were engineered with an enhanced acoustic configuration and feature precision 50mm drivers.
Also included are pressure-relieving memory foam ear pads, aluminum headbands, swivel mechanisms and end caps. Their dual folding style allows the user to swivel the noise isolating ear pads, as well as fold the headphones for portability.
The new headphones will be showcased at the premiere event of The X Factor in Los Angeles on September 11.
As the official headphone partner of the talent show, the new X Headphones will be seen in episodes throughout the season.