2011 so far has seen Skepta release his third studio album ‘Doin’ It Again’ and the DJ Whoo Kid hosted mixtape ‘Community Payback’, complete a nationwide headline UK tour, play a number of European festivals over the summer including Glastonbury, be nominated for his 2nd BET Award for ‘Best International Artist’, and perform with P Diddy at his recent Wembley Arena show.
Otherwise known as Joseph Junior Adenuga, the Tottenham born and raised DJ producer and MC, Skepta has played a key role in the elevation of grime to the mainstream masses. With a string of club anthems (such as ‘Duppy’ and ‘Too Many Men’) alongside chart hits (such as ‘Rescue Me’ and ‘So Alive’) to his name, in addition to a staggering YouTube presence, Skepta’s ability to crossover and provide material for both the underground and more commercial audiences is clear. Still maintaining a key role in the collective Boy Better Know that includes his brother JME, Skepta has not just continued to produce mixtapes and albums on the scene but further helped to create tracks and provide lyrics for fellow peers such as Tinchy Stryder, N-Dubz and most recently Chipmunk, when featuring on the track ‘Decorations on my Body’ taken from Chipmunk’s recently released mixtape ‘Spazzz.com’
Combining an infectious chorus with Skepta’s signature lyrical prowess over a dirty bass line, ‘Hold On’ is not only a dynamic club track with huge anthemic potential, but is arguably his most radio-friendly release to date. The video to ‘Hold On’ favours an Olympic theme showing Skepta in preparation for the 2012 Olympics and featuring cameos from Olympic medallist Darren Campbell and UK actor Richie Campbell, (Anuvahood)